· 6 min read
The quiet cost of saying yes
On boundaries, capacity and the projects you should have refused
Every founder I coach arrives with the same complaint, phrased differently. There is not enough time.
When we look properly, the problem is almost never the calendar. It is a backlog of yeses given eighteen months ago by someone who did not yet know what this year would ask of them.
That person was being generous. They were also being imprecise, and the bill for imprecision arrives late.