About this publication

I'm Emeka Nobis. I've spent fifteen years building businesses and rather longer advising the people who run them.

This publication is where I think out loud about strategy, capacity and the long game — the decisions that look small when you make them and enormous three years later.

Free posts go out most Thursdays. Paid posts, twice a month, go deeper: the working notes, the numbers, the conversations I can't have in public.

If you're building something you intend to outlast you, you'll find this useful.